The platform is rolling out a new feature that enables them to lessen the volume of AI-made media appearing in their feeds. This step comes as the service revealed that it currently hosts over 1 bn AI videos.
Pilot Phase and Launch
The update is being tested over the coming weeks before a full-scale launch. This advancement comes amid a surge in AI content, spurred by recent video-generation tools.
The Broader AI Trend
Studies have shown that almost 10% of the fastest-growing video streams on another major platform primarily display clips produced artificially. A large amount of this content is considered low-quality AI content, a phrase for poor-quality, mass-produced content that is often absurd or bizarre.
Based on user feedback that numerous viewers enjoy content made with AI tools, including digital art to educational videos, and we aim to provide users the option to adjust the amount of that, based on their own likes,” stated a company executive.
AI on the Platform
TikTok shared that there are now over a billion videos on its service identified as made with AI. In total, more than 100 million media items are added to the platform every day, making AI content a limited part of its overall inventory.
User Control Features
Users will be in a position to limit or boost the level of AI content they watch by accessing the “manage topic” setting in the platform and selecting “AI-generated content”. Additional categories that can already be adjusted under the setting encompass current affairs, style, cosmetics, and movement.
Platform Guidelines
TikTok’s policies oblige creators to tag lifelike AI-made content, and it bans dangerous fake videos of well-known individuals or crisis events. Any realistic AI-generated clip that is not labeled can be taken down under its user guidelines.
Furthermore, the app will from now on attach an “AI-made” label to content made using its built-in AI features, or identified by an industry-wide initiative for identifying content made by AI. This step is intended to help prevent users from seeking to bypass the labeling process.
Responsible AI Funding
The company is also establishing a two million dollar educational fund for specialists and institutions to produce informative material about using AI responsibly. This project will benefit charitable organizations dedicated to teaching coding and technology.
Content Safety Approach
TikTok has defended its content review process, amid discussion over intentions to lay off numerous content moderators in the United Kingdom. It is planning to cut 439 jobs in its user protection department in London, with labor groups and internet security professionals expressing worry that people are being substituted by automated systems.
A senior executive explained that people-led review would continue to be important, but automated tools can protect employees by filtering out the most graphic content before it gets reviewed by staff. TikTok announced a 76% decrease in explicit and harmful content seen by human moderators over the previous year due to intervention by its machine learning processes.
It is vital to balance people and machines to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is the area in which a extensive automated help is really helping us work at speed.”
